Singapore Fashion Week 2017
Posted on November 30 2017
One very fine morning in May, we opened up our email and got the shock of our lives. We were invited to participate at the Singapore Fashion Week 2017 alongside with 2 other Singaporean designers!
Titled 'A day in life in Tel Aviv', our Spring Summer 2018 Collection recounts Gin's everyday life in Tel Aviv and channels the creative vibe of the youthful cosmopolitan town.
Energetic, dynamic, freedom and passion. Those were the words we wished to convey through this collection and we knew we had to get Nadia Rahmat (affectionately known as @skinnykatwoman on Instagram) to open the show, as we think she is one model that encompasses these qualities. We asked if there's one thing that she has always wanted to do in a fashion show but never had the chance to, and she replied "Vogueing". Game on it is!
Imagine the faces on our audiences when Nadia suddenly broke into her famed vogue moves in a middle of a fashion show! Fashion to us is not all poised and glamorous, it's about embracing your individuality and to be able to live freely, to which Nadia totally conveyed it.
Amidst the 20 looks were effortlessly relaxed tops detailed with pin tucks, palm print dresses, along with standout pleated pieces. The looks were also accessorised with hand made leather accessories, shaped, moulded and hand sewn by our co-founder, Tamir. The stunning jewellery were from State Property.
As the upbeat piece from Israeli musician Kutiman played on, models who walked the runway were diverse like the people of Tel Aviv, personalised by a myriad of people, artists and cultures.
Behind a veil of composure and seamless style dwells the chaos of preparation. One would not foresee the mad sewing that ensued even up till the day before the show (at least we didn't), and the frenzy of outfit changes backstage. But hey, we survived and pretty sure we’d do it all over again in a heartbeat!
To watch the full video:
All 20 looks: