CNA Lifestyle | Everyone gets a (virtual) front row seat at Singapore’s first digital fashion festival
Instead of picking the usual big name suspects in the fashion industy, the organisers felt this was an opportunity to showcase "fabulous under-the-radar designers".
For instance, Boey relied on word-of-mouth recommendations when selecting the likes of Reckless Ericka, Binary Style, Ginlee, Graye, Oliveankara, Elohim by Sabrina Goh, and State Property fine jewellery.
"The brands we selected need to be relevant to today’s conditions and have embraced or pivoted to adapt to the changing world of retail," he told CNA Lifestyle. "They have to be the future of fashion. It is also important that they are eco-friendly, sustainable, responsible and inclusive, traits which I think will represent the future of what fashion will stand for."
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