about us GINLEE STUDIO
|GINLEE Studio was founded in 2011 by designers Gin Lee & Tamir Niv.
Coming together as designers from two different disciplines, design is, and always will be, at the core of what we do. In a world where garments are churned out rapidly, trends turn around at the blink of an eye, our laborious process is deemed a luxury in today’s pace of fast fashion. We take immense pride in creating beautiful, thoughtfully-designed pieces that are mainstays in ones’ wardrobe, where speed is not of utmost importance. Equipped with our background in Fashion and Industrial design, our passion extends towards 3d elements that not only flatter the female form, but are wearable pieces of art. Good design is both aesthetically-pleasing and functional and we strive to achieve the perfect marriage between the two.
Here at GINLEE Studio, we're all about Making Fashion Matters.
| Who we are
As global citizens, we are made up of many parts of the world. Between us, we have lived in several different countries and our life experiences have shaped the way we are. But no matter how far we travel, Home is always where we go back to. And for us, that home is both Israel and Singapore.This cross-pollination of different cultures results in a style that is quintessentially unique to us.
What we make
We don’t design for the perfect body, we design for the REAL body. We believe that good design should be accessible to everyone and that’s why our clothes are made to flatter a myriad of different sizes. The easy, day-to-night sensibility makes our garments practical for the everyday woman who yearns to wear her clothes out. The way it should be. Worn for multiple occasions, most days of the year. Merging form and function, our signature pleats not only look good on the hanger, but falls beautifully on the wearer, highlighting the impeccable craftsmanship. Most importantly, the GINLEE woman feels comfortable in her own skin wearing it which is why we put our garments through a little Dance Test before it goes out into the world.
The way we behave
Nothing is more important than the way a person feels in our clothes. We don’t believe in creating clothes that are restrictive, or overwhelms a persons’ sense of self. The understated charm of our clothes allows the wearer to celebrate her identity and being comfortable in all that she is, flaws and all. We are huge advocates for being true, being You and that to us, is a life well-lived.